Brand Equity

                                          Brand Equity Brand Equity Brand equity is the difference in consumer response Because of th...

                                          Brand Equity

Brand Equity

Brand equity is the difference in consumer response Because of the tag e.g. If you go to buy LED you experience that more or less all the products are same but some brands are selling on high price.
This differences in responses are the result of consumers’ brand knowledge, all the thoughts, feelings,
images, experiences, and beliefs associated with the brand. Brands must create strong, favorable,
and unique brand associations with customers,

Brand Promise

Brand knowledge dictates appropriate future directions for the brand. A brand promise is the marketer’s
vision of what the brand must be and do for consumers