Marketed sometime need to reposition their products in the market. there can be multiple reasons for this reposition. The main issue is ...
Marketed sometime need to reposition their products in the market. there can be multiple reasons for this reposition. The main issue is the organization is not getting as many sales as desire or the organization is losing market share. this means that customer lost interest in our products. if the customer is lost interest in our product it means he or she is buying the product of the competitor.
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| Brand Repositioning |
This is the time when the brand manager must reposition its brand in the mind of the customer.There are multiple techniques to do the job the most commonly used techniques are 6 in number. We will discuss them all one by one here.
The first technique is to redesign the product this is the real repositioning. we change the attributes of the product to match the customer processes.
The second technique is psychological repositioning. in this technique, attempts are made to alter customerd beliefs about the brand.
The next is to again alter the beliefs of the customer but this time not about your brand but about the brand of your competitor this technique is known as competitive depositioning.
Customer associate different importance two different attributes. this technique is to change the Perception of the customer about different attributes and their importance for customer.
Some important attributes of your brand maybe neglected by the marketing team. you must recognise if there are any. Try to highlight them especially if those are not present in the alternative or competing products
The last technique used to alter the ideal level of the Product for the buyer
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