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Different types of channel according to distribution level are as follows: Manufacturers and consumers are two major components of the ...
The Brand Value Chain The Brand Value Chain The brand value chain is a structured approach to assessing the sources and...
Evaluating Market Segments Three Factors must be considered to evaluate a market segment Segment Size and Growth Segment Structural Attr...
Requirements for Effective Segmentation There are many ways to segment a market, but not all segmentations are effective. For example,...
BRAND ELEMENTS Brand elements are devices that identify and differentiate the brand. Multiple brand elements application may strong the...
Marketed sometime need to reposition their products in the market. there can be multiple reasons for this reposition. The main issue is ...
Branding Strategies Three Branding strategies for product and services are popular. The first two branding strategies represent two ends...
Segmenting consumer markets Divide the market to understand its structure is not possible only in single way. Some times a single varia...
Establish and measure brand equity via brand equity models Brand equity can be established around different variable associated wi...
Brand Extensions Many firms have decided to leverage their most valuable asset by introducing a host of new products under their stronge...
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