WHY BRANDS

WHY BRANDS Branding creates mental structures that help consumers organize their knowledge about products and services in a way that cla...

WHY BRANDS

Branding creates mental structures that help consumers organize their knowledge about products and services in a way that clarifies their decision making and, in the process, provides value to the firm.

in the words of  John Stuart, former Chairman of Quaker "If you have to split this business, I will be happy to receive the mark, the mark commercial and trade advantage, and you can get all bricks and mortar (all values of construction) and I will make you prosper more".

Why Brands are important?

In recent years, people associated the brand recognition is one of the domains the more important decisions of the enterprise. The name for the product or service has been considered a secondary issue.
For branding strategies to be successful and brand value to be created, consumers must be convinced
there are meaningful differences among brands in the product or service category.

Brand differences often relate to attributes or benefits of the product itself. But today the brand equity considerations (Brand equity) are among the factors driving the most important changes in practice current marketing. For many companies around the world, the value of the major brands than the net asset value on the balance sheet assets of the company.

This perception completely marketing philosophy consistent with outward previously developed, and is leading to considering the nature of the business assets. However, brand equity topics are very complex, as it applies to organizations and clients of the organization in the different ways.we will discuss these in upcomming articles