Why and What (Segmentation, targeting , positioning and Differentiation)

1 0 Tuesday, September 3, 2013 Edit this post

It is not possible for an organization to serve all the customers. The right customer must be served in right manner.  STP is a set of int...

It is not possible for an organization to serve all the customers. The right customer must be served in right manner.  STP is a set of interrelated procedures which help the marketers to find out the right customer.

STP Process
Segmentation :- Meaning full and identifiable division of the market
Targeting :- Choosing the right division (segment) to be operate.
Positioning :- Rank the offerings (product) in the mind of the target division (segment)
Differentiation :- Craft the market offering with those serving attributes which distinguish you from other operative organization in the same segment.

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Manual of Marketing: Why and What (Segmentation, targeting , positioning and Differentiation)
Why and What (Segmentation, targeting , positioning and Differentiation)
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Manual of Marketing
https://manualofmarketing.blogspot.com/2013/09/why-and-what-segmentation-targeting.html
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